Friday, November 12, 2010
Nido, Anchor , and Alaska Milk commercials comparison
One of the best of the year.
Shows how kids learn by experience, exploration and exposure. Let them grow, let them go
Nestle Philippines TV Commercial: Nido 3+ "More Milk, Less Sugar"
(More Milk, Less Sugar campaign of Nido 3+ featuring Kris Aquino and Bimby.)
NIDO MTV "You're my Number One" with Sharon Cuneta, Frankie and Miel Pangilinan etc
(here NIDO uses the family theme match with great music video showing family unity and the promise of great milk for everyone)
another Nido Commercial with Sharon Cuneta and her Kids, this one it focuses more on the product benefits, like the nutritiousness and the support for healthy growth for the kids
Anchor's milk
this one is from the early 90s, we can see the use candid shots of kids which are great to capture the connection with audience, and since the video editing is still much low tech compare today this ad relied heavily on actual product shots
A much recent Anchor Milk, showing the activeness of kids drinking anchor, using lots of graphics arts to communicate the benefits and sickness preventions.
Anchor "Ready"
A much advanced Anchor milk ad, international version
ALASKA MILK
Alaska Milk Philippine Commercial Classic 1974
found this old commercial, Alaska has been really consistent in featuring basketball to market its milks even way back 70s
Thursday, November 11, 2010
Marketing Forum realizations
I wasn't on the front line for the marketing forum preparation, only was able to help out on the event itself following the instructions from our event leader Allan in arraigning items around the area and ushering people to fill-up the front seats of the convention room.
Listening to the two brilliant speakers, I was able to learn lots of insights about branding effectively in our own fields and even branding in terms of personal relationships. Ms De Lumen creatively showed us the adventures of global brand formation while giving back to the society with the advocacy mission of "Gawad Galinga" and even the new Feeding Program. While Mr. Yu hyped everyone up with his funny courting jokes but inspiring quotes that made me ponder.. "In the end, everything will just be about how you will be remembered by people and that our personal BRAND would be our LEGACY" MR. Brandon Yu.
The forum not only delivered the ideas about marketing, but also inspired us about how our life direction should be.
Listening to the two brilliant speakers, I was able to learn lots of insights about branding effectively in our own fields and even branding in terms of personal relationships. Ms De Lumen creatively showed us the adventures of global brand formation while giving back to the society with the advocacy mission of "Gawad Galinga" and even the new Feeding Program. While Mr. Yu hyped everyone up with his funny courting jokes but inspiring quotes that made me ponder.. "In the end, everything will just be about how you will be remembered by people and that our personal BRAND would be our LEGACY" MR. Brandon Yu.
The forum not only delivered the ideas about marketing, but also inspired us about how our life direction should be.
Group 4 brand valuation
Our group has been assigned to discuss about Brand Valuation. Here's the presentation that we've come up with and I am really looking forward to learning more about various topics related to "branding" that other groups will present.
Group 4 brand valuation
View more presentations from Henry Gomez.
great local brands and why?
Natasha is a superb marketing firm using innovative marketing and selling strategies that gain huge market share in the direct selling business.
I think Natasha is great simply because of the brand awareness among the grass root market and their ability to gain huge sales volume in the field of direct selling even surpassing the world dominate Avon in sales generation.
here are some details about Natasha:
Natasha is a direct selling company carrying shoes, apparel, accessories and personal care products. We work through a network of dealers who sell our products person to person using our catalogue.
Since Natasha started in 1993, it has steadily grown to become one of the leading direct selling companies in the country. As a wholly Filipino-owned company, Natasha takes pride in the fact that it has become one of the leaders in an industry that has been
traditionally dominated by multinational companies.
Natasha’s extensive network of dealers makes good quality products of the latest fashion accessible and affordable to people all over the country, from Aparri to Makati to Tawi-Tawi. With the recent efforts to tap OFWs as dealers Natasha products are now also available in more than 20 countries worldwide. The strongest overseas markets are Hong Kong, Malaysia, Brunei and the Middle East. The company’s motto is “Kung Saan May Pinoy, May Natasha” and this is really becoming so.
Natasha has provided an opportunity for thousands of people to start their own business and fulfill their potential, and indeed they have. The dream of being “mayaman” has become attainable. We are very proud of the thousands of Natasha dealers who have made their dreams come true as our partners in business.
The majority of Natasha’s products are manufactured locally. Most fashion companies source their products abroad because of the lower prices they believe they can get. Natasha, on the other hand, works intensively with our local suppliers, enabling them to manufacture Natasha products at competitive prices. Doing so allows Natasha to help support the local industry and economy.
Number of active dealers: 150,000
Number of Distribution Centers: 20
Number of employees: 1,043
Company website: www.natasha.ph
I think Natasha is great simply because of the brand awareness among the grass root market and their ability to gain huge sales volume in the field of direct selling even surpassing the world dominate Avon in sales generation.
here are some details about Natasha:
Natasha is a direct selling company carrying shoes, apparel, accessories and personal care products. We work through a network of dealers who sell our products person to person using our catalogue.
Since Natasha started in 1993, it has steadily grown to become one of the leading direct selling companies in the country. As a wholly Filipino-owned company, Natasha takes pride in the fact that it has become one of the leaders in an industry that has been
traditionally dominated by multinational companies.
Natasha’s extensive network of dealers makes good quality products of the latest fashion accessible and affordable to people all over the country, from Aparri to Makati to Tawi-Tawi. With the recent efforts to tap OFWs as dealers Natasha products are now also available in more than 20 countries worldwide. The strongest overseas markets are Hong Kong, Malaysia, Brunei and the Middle East. The company’s motto is “Kung Saan May Pinoy, May Natasha” and this is really becoming so.
Natasha has provided an opportunity for thousands of people to start their own business and fulfill their potential, and indeed they have. The dream of being “mayaman” has become attainable. We are very proud of the thousands of Natasha dealers who have made their dreams come true as our partners in business.
The majority of Natasha’s products are manufactured locally. Most fashion companies source their products abroad because of the lower prices they believe they can get. Natasha, on the other hand, works intensively with our local suppliers, enabling them to manufacture Natasha products at competitive prices. Doing so allows Natasha to help support the local industry and economy.
Number of active dealers: 150,000
Number of Distribution Centers: 20
Number of employees: 1,043
Company website: www.natasha.ph
Natasha local brand
View more presentations from Henry Gomez.
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