Friday, November 12, 2010

Nido, Anchor , and Alaska Milk commercials comparison



One of the best of the year.
Shows how kids learn by experience, exploration and exposure. Let them grow, let them go

Nestle Philippines TV Commercial: Nido 3+ "More Milk, Less Sugar"
(More Milk, Less Sugar campaign of Nido 3+ featuring Kris Aquino and Bimby.)





NIDO MTV "You're my Number One" with Sharon Cuneta, Frankie and Miel Pangilinan etc
(here NIDO uses the family theme match with great music video showing family unity and the promise of great milk for everyone)


another Nido Commercial with Sharon Cuneta and her Kids, this one it focuses more on the product benefits, like the nutritiousness and the support for healthy growth for the kids


Anchor's milk
this one is from the early 90s, we can see the use candid shots of kids which are great to capture the connection with audience, and since the video editing is still much low tech compare today this ad relied heavily on actual product shots


A much recent Anchor Milk, showing the activeness of kids drinking anchor, using lots of graphics arts to communicate the benefits and sickness preventions.
Anchor "Ready"


A much advanced Anchor milk ad, international version






ALASKA MILK
Alaska Milk Philippine Commercial Classic 1974
found this old commercial, Alaska has been really consistent in featuring basketball to market its milks even way back 70s


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